Guide · 5 min read
Where to Sell Handmade Jewelry Online
Short answer: start where handmade shoppers already are (Etsy), build your own site and social following for repeat buyers, and add channels that fit your work. StillSparkly is a jewelry-only US marketplace that welcomes handmade pieces, with free listing and a flat 8% commission. It suits one-of-a-kind pieces more than designs you sell in quantity.
Your main options
Etsy
Best for: reaching buyers who are specifically looking for handmade. Etsy’s handmade category is its core, and it supports variations, quantities, and personalization. The costs: fees stack (listing, 6.5% transaction, processing, and Offsite Ads on some sales), and search is crowded, so standing out takes strong photos and steady listing. Weighing whether to stay? See the best Etsy alternatives for jewelry sellers.
Your own website
Best for: makers with an audience. A store on a platform like Shopify or Squarespace gives you your own brand, prices, and customer list with no marketplace commission, but you pay a subscription and payment processing, and nobody finds you unless you send them there.
Amazon Handmade
Best for: makers who can produce in volume and handle Amazon’s expectations on shipping and service. You apply to join, and Amazon charges a referral fee on each sale.
Craft fairs, markets, and boutiques
Best for: pieces people want to see and try on. Booth fees are upfront, and boutique consignment takes a share of each sale, but in-person buyers often become repeat online customers.
StillSparkly
Best for: one-of-a-kind pieces that would stand out in a jewelry-only catalog. StillSparkly is a peer-to-peer marketplace for every kind of jewelry, and handmade is a first-class category: the jewelry resale sites (Worthy, Louped, GEMGEM) take fine resale pieces only, not new handmade work. Listing is free and the commission is 8% of the item price, with no separate processing fee. Mark a piece as handmade to show the Handmade badge; shoppers can filter for it, as well as by metal, stone shape, setting, chain type and length, and hoops by diameter, a filter you won’t find on eBay or Etsy. Be aware of the limits: each listing is a single piece (no quantities or variations), sellers and buyers must be in the US, and the marketplace is new, with many shoppers browsing vintage and pre-owned pieces alongside handmade.
Instagram, TikTok, and Pinterest
These are discovery channels rather than storefronts. Use them to send people to wherever you sell, and to show process and new pieces.
Fees compared
| Marketplace | Seller fees (US) | Keep on a $100 sale |
|---|---|---|
| StillSparkly | 8% of the item price; free to list | $92 |
| Etsy | 6.5% + 3% + $0.25, plus $0.20 to listCharged on shipping too. Offsite Ads add 15% on ad-driven sales (12%, and mandatory, once a shop passes $10,000 a year). | $90.05 |
| eBay | 15% + $0.40 per orderCharged on shipping and sales tax too. 9% on jewelry over $5,000. Promoted listings cost extra. | $84.60 |
Fees checked October 2026 on each platform’s own fee page (linked) and they change, so confirm before you list. “Keep on a $100 sale” assumes the buyer pays shipping and counts only seller fees. Full StillSparkly fee details: what you’ll earn.
When StillSparkly is a good fit for makers
- You make one-of-a-kind or small-batch pieces and want another place to list them without listing fees.
- You want your work shown among jewelry only.
- You’re in the US.
It isn’t the right main channel if you rely on custom orders, personalization, or listings with many variations; Etsy or your own site handles those better. Read how the Handmade badge works and what StillSparkly is and who it’s for.
Tips for selling handmade jewelry online
- Say exactly what the materials are: sterling, gold-filled, plated, or base metal. Our gold-filled vs plated guide explains the terms buyers search for.
- Show the piece worn, for scale, as well as on a plain background. See how to photograph jewelry.
- Price for materials, time, and every channel’s fees, so a sale anywhere is worth making.
Frequently asked questions
Where is the best place to sell handmade jewelry online?
Etsy has the largest audience actively shopping for handmade jewelry, so it's the usual starting point. Your own website gives you the most control and no marketplace commission, but you have to bring the traffic. Amazon Handmade reaches Amazon shoppers if you're accepted. StillSparkly, a jewelry-only US marketplace with free listing and a flat 8% commission, works as an additional channel for one-of-a-kind pieces.
Can I sell handmade jewelry on StillSparkly?
Yes. Handmade jewelry is welcome alongside vintage and pre-owned pieces. Mark a piece as handmade and it shows a Handmade badge, and shoppers can filter for handmade. Each listing is a single piece, so it suits one-of-a-kind work better than items you sell in quantity.
Should I sell handmade jewelry on more than one site?
Usually, yes. Most makers combine a marketplace for discovery with their own site or social accounts for repeat customers, plus in-person markets. Keep prices consistent across channels.
Related guides
How to Photograph Jewelry to Actually Sell It
Jewelry is one of the hardest things to photograph and one of the most important to get right. Here's the setup that works.
How to Price Jewelry for Resale (Without Underselling or Listing Something That'll Sit Forever)
Pricing pre-loved jewelry is the part most sellers either skip or sweat over for an hour and still get wrong. Here's a faster, better way.
Gold Filled vs Gold Plated vs Solid Gold (What It Means When You're Buying or Selling Secondhand)
Three pieces can all say 'gold' in the listing title and be worth completely different amounts. Here's what each one actually is, and what to look for secondhand.
Make jewelry? List it here too.
Free to list, 8% only when it sells. Mark pieces as handmade so they show the Handmade badge.